Magicycle

Magicycle is a direct-to-consumer electric bike brand that entered the US market in 2021. Its founder, Wade Wei, came from an OEM business that designed and built e-bikes for other brands before launching under the Magicycle name.

The range centres on fat tire bikes with 52 V batteries and 750 W rear hub motors: the Cruiser Pro cruiser on 26 in tires, the compact Ocelot Pro on 20 in tires, and the full-suspension Deer. Bikes ship from a warehouse in California to the mainland US.